LinkedIn Profile Review

Part of your LinkedIn strategy should include reviewing the profiles of professionals in your field, including leaders and influencers. Here is a checklist to support your process of research and reviewing profiles on LinkedIn.

Identify 3-5 leaders, influencers, and professionals you can research on LinkedIn. Choose people in your target field or at companies that interest you. It’s not a guarantee that each person will have strong LinkedIn profiles. If you find that someone you are researching does not have a strong profile, feel free to divert to a new subject.

For each person, look for themes related to the following:

• Note each person’s headline under their name
• Note their photo and background image
• Read their summary in full. Note the language they are using and identify common words and phrases.
• Read through their professional experience and observe how they approach describing their work.
• What skills are they highlighting in their profile?
• What groups, companies, and influencers are they following?

Write down key themes and ideas for your own profile. With this analysis, start to apply these themes and ideas to your own profile development.