LinkedIn Checklist

Pre-Work

Goal: Compile all the information you need to efficiently update your LinkedIn profile.

Task	Target Date	Status
Answer the following questions: What job title do you want people to associate with you? You can use your current job title if you have one or the job title that you are planning for in the near future. What areas of expertise do you want to promote? What professional personality traits do you want people to know about? What words do you need to use to reflect your professional expertise? What specific accomplishments show your professional expertise?
Compile media such as videos, images, work products, projects, and courses that demonstrate your professional expertise.

Intro Section

Goal: Compile all the information you need to efficiently update your LinkedIn profile.

Task	Target Date	Status
Update your headline using your current or target job title, and your most strategic areas of expertise and interest.
Assess and possibly update your profile photo and background image.
Update your summary, describing the problems you solve with your knowledge and expertise, and incorporating any personality traits and keywords you want to highlight.
Add any relevant media to your summary.

Background section

Goal: Develop your brand through sharing your work experiences and explaining them in a way that is highly tailored to the information you shared in your intro section.

Task	Target Date	Status
Add/adjust your job titles.
Ensure accomplishments listed for each job include tangible achievements and metrics.
Add any relevant media to your work experiences.
Update your volunteer experience.
Update your education, including any materials or achievements from your coursework.

Optional sections

Goal: Complete the story of your brand and experience by listing your additional skills and accomplishments and develop your credibility through peer endorsements.

Task	Target Date	Status
Identify skills to highlight in your profile.
Solicit recommendations and endorsements.
Endorse skills that other connections have listed.
Write recommendations for others.
Add any accomplishments such as proficiency in another language, projects you’ve worked on, relevant courses, honors and awards, etc.

Activity

Goal: Build and engage your network of connections.

Task	Target Date	Status
Start following influencers, companies, issues, hashtags, and news topics that align with your interests.
Identify new people to connect with and send a connection request with a personalized note.
Set a schedule to check in on LinkedIn and monitor your news feed; like and comment on the posts from your connections.
Regularly share posts and articles and develop your voice by including your thoughts on the article or a notable excerpt from it.
Publish at least one LinkedIn article.
Monitor views and activity on your profile and determine if you are getting the traction you want from the audience you want; adjust accordingly.